Birmingham City University, which has around 22,000 students from 80 countries, will become one of the lead partners of the Club. Its sponsorship of the Birmingham Bears NatWest T20 team in particular will help to cement its role as the University For Birmingham.
" it’s fantastic to work with a renowned organisation that shares our ambitions.."
Birmingham City University are based in the City Centre and have been a club partner for 3 years. They have campuses based at Millennium Point and also in Edgbaston close to the Bears home, Edgbaston.
One of the ways Birmingham City University supports the Bears is by working with the Commercial Team based at the stadium and providing them with a placement student. This student develops the partnership between the two companies and ensures both parties receive the most out of the relationship. The Commercial Team support the Cricket side of the business and ensure visitors to the stadium get the most out of their experience on match days to watch the Bears.
Birmingham City University and the Bears will hope to further build upon their relationship in the future when the university further develop their sports courses in 2017. Birmingham City University will possess some high level sports equipment which will allow the Bears to monitor and improve their fitness and well-being.
Gareth Roberts, Commercial Director at Warwickshire CCC, said: “Like Edgbaston, Birmingham City University has recently opened new world-class facilities and it’s fantastic to work with a renowned organisation that shares our ambitions.