Following its acquisition of Warwickshire CCC’s previous supplier MKK, PlayerLayer was carefully selected as the next sportswear partner. It will supply all playing and training kit for all Warwickshire and Birmingham Bears teams in the 2017 season, as well as a range of replica kit, which will be available in the Edgbaston Shop.
Gareth Roberts, Commercial Director at Warwickshire CCC, said: “We’re committed to providing our senior and junior squads with kit that allows them to play and train at the highest possible standard, and PlayerLayer share this goal.
Captained by Ian Bell, Warwickshire CCC won its fourth domestic trophy in just six years in 2016 by beating Surrey in the final of the Royal London One-Day Cup at Lord’s.
The Bears also recently unveiled its new management team, with former England international Ashley Giles returning to the club as Sport Director and former County Championship-winning captain Jim Troughton taking a new role as First Team Coach.
Roderick Bradley, Marketing Director at PlayerLayer, said: “We are thrilled to be joining forces with one of the country’s most historic and successful cricket clubs, Warwickshire. We can’t wait to get to work with the team on some exciting projects. We will create a powerful look on and off the pitch, one that belongs in a stadium as iconic as Edgbaston.”
PlayerLayer is a rapidly growing British sports brand. Its roots can be found in baselayer, a product that has helped define the company’s design philosophy; combining modern, innovative design concepts with high performance, premium product. The unique ability to customise and personalise has allowed PlayerLayer to enjoy considerable growth, both at an amateur and professional level. Now, it is an established British sports brand, becoming more and more influential in the European market and beyond. The deeply engrained ethos of the brand professes the importance of togetherness and pride within a team or organisation. In the words of PlayerLayer “BELONG”.